Be prepared for danger and seek development
In 2023, with everyone's efforts, the company basically completed its annual operating goals. In summary, the reason why we were able to achieve our goals is that the digital market rebounded, especially the demand for feature phones in the Indian market increased, which drove the growth of aluminum shell batteries. Second, customer upgrades. We developed customers such as TCL, ZTE, and HMD to enhance the company's visibility and influence. Third, we managed internally, adjusted the business model, and made products cost-effective. However, this year's market situation has changed significantly. Smart phones are accelerating the pace of replacing feature phones. The feature phone market is in oversupply, resulting in a shrinking demand for aluminum shell batteries and fierce competition. Judging from the recent feedback from the terminal market, there are not many new aluminum shell projects, insufficient orders, and shipments are blocked. The crisis is prominent and the situation is severe. Just after the New Year of 2024, the cold winter is coming. How can we survive the cold winter, survive, and seek development? I think we need to do a good job in the following aspects.
1. Enhance crisis awareness and remain highly vigilant.
The first priority of an enterprise in the process of development is to find a way to survive. Born in worry and die in comfort, we must always be cautious and tread on thin ice. When an enterprise develops well, it is often the most dangerous moment. Don't be confused by the illusion of temporary prosperity and be overwhelmed by a little achievement. Boiling a frog in warm water is the most deadly. We must always keep a clear mind and have advance judgment and foresight on market changes. Only by foreseeing crises in peace and making plans in advance can we stay calm and live calmly when the crisis really comes.
2. Adapt to changes and dare to change.
The market is changing, the industry is integrating, the products are upgrading, the fittest will survive, and the fittest will survive. No one can predict what will happen in the future, but the reality is that there are often crises in changes, and there are often turning points in crises. In the end, only a few companies can gain a foothold and survive. We cannot be afraid of change and competition. In the red ocean market, in a changing environment, the companies that can survive in the end are often not the largest and the strongest, but the companies that can respond to changes the fastest. Big fish eat small fish, live fish eat dead fish, fast fish eat slow fish. We must dare to face changes, dare to change ourselves, take the initiative to change, and adapt to changes. An egg broken from the outside is dead, and an egg broken from the inside is reborn. We must stabilize the production and sales of aluminum shells and vigorously develop polymer and cylindrical products. Follow the market, revolve around the market, and change with the market.
3. Make cost-effective products.
In the over-competitive lithium battery market, our core competitiveness is to make cost-effective products. What is cost-effective? It means that under the premise of adhering to the bottom line of quality, the same quality, the price is better, the same price, the quality is better. Only in this way can we make our own characteristics and the products are competitive. Only in this way can we have the confidence to show our sword and dare to fight with competitors.
4. Increase revenue and reduce expenditure, reduce costs and increase efficiency.
Business operations are centered around increasing revenue and reducing expenditure, and the core of management is to reduce costs and increase efficiency. Ensuring production and sales volume is the first priority for stable operation. Development is the hard truth. We must solve problems in the process of development, seize the market according to the business philosophy of ensuring quantity first and then price, reverse the cost according to the order price, formulate cost reduction and efficiency improvement goals, implement measures, and do a good job of inspection and review at the same time, with clear rewards and punishments.
5. Stable quality and technological innovation.
Quality is the life of an enterprise. Products with quality defects and hidden dangers are equal to zero, no matter how good the design, how beautiful the appearance, how excellent the performance, and how cheap the price are. By establishing a quality center and a technology center and giving full play to their functions, we will improve the quality standard system and strengthen the implementation of standardized management and control, so as to not accept defective products, not produce defective products, and not flow out defective products, and have zero tolerance for safety accidents. Increase investment in technology research and development, thoroughly study new fields, new products, and new materials, make fine products to occupy the market, and make products that others do not have and others have better than us.
6. Ensure profits and cash flow.
Running an enterprise is to do a good job in two things: profits and cash flow. Only when an enterprise has profits can it have hematopoietic function and ensure the sustainable and healthy development of the enterprise. The economy is down and the environment is not good. At this time, cash is king. If there is food at home, there is no panic. To ensure the normal cash flow of the company, we must work hard in the recovery of payment, supply chain management, inventory turnover, expansion of financing channels, and efficiency of capital use to ensure the operating capital needs of the company.
7. Strengthen your own learning, work hard, and contribute to the development of the company.
We must make good use of resources and platforms, not be satisfied with the status quo, and continue to learn, improve and innovate to make ourselves grow. The terrible thing is not the depreciation of skills, but pressing the pause button on our own abilities, not actively learning, updating our abilities, not adapting to changes, and finally becoming an expired person. When encountering problems, we must be diligent in thinking, think of more ways, study thoroughly, and figure it out. We must have high standards and strict requirements for ourselves, be honest and upright, be grateful and responsible, and strive to make ourselves a person with both moral integrity and ability.
8. Be optimistic, respond positively, and never give up.
Today is difficult, tomorrow may be more difficult, but the day after tomorrow will be very good. The future is bright, but the road is tortuous. We should plan development and set goals with a positive and optimistic attitude. When we encounter difficulties, we should dare to face them, not escape or avoid them, be full of passion, have the courage and determination to overcome difficulties, and plan response plans in advance. As long as our thoughts do not slip, there are always more solutions than difficulties. A dead end is not necessarily the end of the road, and we can survive in desperate situations. Pessimists are always right, and optimists keep moving forward. The waves will wash away the sand, and the final success will definitely belong to the optimistic people.
The sea is wide for fish to leap, and the sky is high for birds to fly. Facing an unknown tomorrow, all we have to do is look up at the stars, keep our feet on the ground, keep our original aspirations in mind, and manage hope. In the face of a changing market, we must adapt to changes, seize opportunities, dare to fight, and face difficulties. We must always believe that good things are about to happen!
Be prepared for danger and seek development
In 2023, with everyone's efforts, the company basically completed its annual operating goals. In summary, the reason why we were able to achieve our goals is that the digital market rebounded, especially the demand for feature phones in the Indian market increased, which drove the growth of aluminum shell batteries. Second, customer upgrades. We developed customers such as TCL, ZTE, and HMD to enhance the company's visibility and influence. Third, we managed internally, adjusted the business model, and made products cost-effective. However, this year's market situation has changed significantly. Smart phones are accelerating the pace of replacing feature phones. The feature phone market is in oversupply, resulting in a shrinking demand for aluminum shell batteries and fierce competition. Judging from the recent feedback from the terminal market, there are not many new aluminum shell projects, insufficient orders, and shipments are blocked. The crisis is prominent and the situation is severe. Just after the New Year of 2024, the cold winter is coming. How can we survive the cold winter, survive, and seek development? I think we need to do a good job in the following aspects.
1. Enhance crisis awareness and remain highly vigilant.
The first priority of an enterprise in the process of development is to find a way to survive. Born in worry and die in comfort, we must always be cautious and tread on thin ice. When an enterprise develops well, it is often the most dangerous moment. Don't be confused by the illusion of temporary prosperity and be overwhelmed by a little achievement. Boiling a frog in warm water is the most deadly. We must always keep a clear mind and have advance judgment and foresight on market changes. Only by foreseeing crises in peace and making plans in advance can we stay calm and live calmly when the crisis really comes.
2. Adapt to changes and dare to change.
The market is changing, the industry is integrating, the products are upgrading, the fittest will survive, and the fittest will survive. No one can predict what will happen in the future, but the reality is that there are often crises in changes, and there are often turning points in crises. In the end, only a few companies can gain a foothold and survive. We cannot be afraid of change and competition. In the red ocean market, in a changing environment, the companies that can survive in the end are often not the largest and the strongest, but the companies that can respond to changes the fastest. Big fish eat small fish, live fish eat dead fish, fast fish eat slow fish. We must dare to face changes, dare to change ourselves, take the initiative to change, and adapt to changes. An egg broken from the outside is dead, and an egg broken from the inside is reborn. We must stabilize the production and sales of aluminum shells and vigorously develop polymer and cylindrical products. Follow the market, revolve around the market, and change with the market.
3. Make cost-effective products.
In the over-competitive lithium battery market, our core competitiveness is to make cost-effective products. What is cost-effective? It means that under the premise of adhering to the bottom line of quality, the same quality, the price is better, the same price, the quality is better. Only in this way can we make our own characteristics and the products are competitive. Only in this way can we have the confidence to show our sword and dare to fight with competitors.
4. Increase revenue and reduce expenditure, reduce costs and increase efficiency.
Business operations are centered around increasing revenue and reducing expenditure, and the core of management is to reduce costs and increase efficiency. Ensuring production and sales volume is the first priority for stable operation. Development is the hard truth. We must solve problems in the process of development, seize the market according to the business philosophy of ensuring quantity first and then price, reverse the cost according to the order price, formulate cost reduction and efficiency improvement goals, implement measures, and do a good job of inspection and review at the same time, with clear rewards and punishments.
5. Stable quality and technological innovation.
Quality is the life of an enterprise. Products with quality defects and hidden dangers are equal to zero, no matter how good the design, how beautiful the appearance, how excellent the performance, and how cheap the price are. By establishing a quality center and a technology center and giving full play to their functions, we will improve the quality standard system and strengthen the implementation of standardized management and control, so as to not accept defective products, not produce defective products, and not flow out defective products, and have zero tolerance for safety accidents. Increase investment in technology research and development, thoroughly study new fields, new products, and new materials, make fine products to occupy the market, and make products that others do not have and others have better than us.
6. Ensure profits and cash flow.
Running an enterprise is to do a good job in two things: profits and cash flow. Only when an enterprise has profits can it have hematopoietic function and ensure the sustainable and healthy development of the enterprise. The economy is down and the environment is not good. At this time, cash is king. If there is food at home, there is no panic. To ensure the normal cash flow of the company, we must work hard in the recovery of payment, supply chain management, inventory turnover, expansion of financing channels, and efficiency of capital use to ensure the operating capital needs of the company.
7. Strengthen your own learning, work hard, and contribute to the development of the company.
We must make good use of resources and platforms, not be satisfied with the status quo, and continue to learn, improve and innovate to make ourselves grow. The terrible thing is not the depreciation of skills, but pressing the pause button on our own abilities, not actively learning, updating our abilities, not adapting to changes, and finally becoming an expired person. When encountering problems, we must be diligent in thinking, think of more ways, study thoroughly, and figure it out. We must have high standards and strict requirements for ourselves, be honest and upright, be grateful and responsible, and strive to make ourselves a person with both moral integrity and ability.
8. Be optimistic, respond positively, and never give up.
Today is difficult, tomorrow may be more difficult, but the day after tomorrow will be very good. The future is bright, but the road is tortuous. We should plan development and set goals with a positive and optimistic attitude. When we encounter difficulties, we should dare to face them, not escape or avoid them, be full of passion, have the courage and determination to overcome difficulties, and plan response plans in advance. As long as our thoughts do not slip, there are always more solutions than difficulties. A dead end is not necessarily the end of the road, and we can survive in desperate situations. Pessimists are always right, and optimists keep moving forward. The waves will wash away the sand, and the final success will definitely belong to the optimistic people.
The sea is wide for fish to leap, and the sky is high for birds to fly. Facing an unknown tomorrow, all we have to do is look up at the stars, keep our feet on the ground, keep our original aspirations in mind, and manage hope. In the face of a changing market, we must adapt to changes, seize opportunities, dare to fight, and face difficulties. We must always believe that good things are about to happen!
